A BBQ Rubs & Sauces Brand: A Seven-Figure Amazon Channel, Growing Every Year
A competition-born BBQ brand with a loyal direct-to-consumer following — scaled into a steadily growing seven-figure Amazon business.
The Challenge
This BBQ rubs & sauces brand had built a strong direct-to-consumer business and a passionate community, but its Amazon channel wasn’t getting the same disciplined attention. PPC was unstructured, listings underused the brand’s rich recipe content, and sharp seasonal demand swings weren’t being planned for.
Our Approach
OBM rebuilt the Amazon channel as a managed growth engine — PPC structured around BBQ seasonality (Memorial Day through Labor Day, Father’s Day gift sets), premium A+ Content built from the brand’s existing recipe photography, curated bundles enrolled in Subscribe & Save, and a repeatable launch playbook behind every new SKU.
The Result
Amazon is now a reliably growing channel. Revenue climbed 30% year over year to $1.6M, peak-season weeks clear $149K, and conversion holds above 24% even through major traffic surges.